Oliver Perel-Winkler
Oliver Perel-Winkler Vancouver • Tel Aviv
I Make Good Ideas Run.
I work across marketing, operations and business development, backed by design and practical AI. My experience spans Apple, technology startups and independent client businesses.

Proof
- 20+ Apple product launches supportedNov 2014 – Jun 2023
- 50+ employees onboarded and trained at AppleNov 2014 – Jun 2023
- 95+ NPS maintained at AppleNov 2014 – Jun 2023
- ~3,800 LinkedIn followers gained at Twine Security, a team effortMar 2025 – Sep 2025
How I Help
- 01
Business Development
I connect market research with practical business development. That means understanding competitors, mapping opportunities and shaping customer messaging around the people a business wants to reach. I turn those findings into outreach guides and reports that give marketing and sales a shared starting point for conversations.
- 02
Operations
I create pipelines that keep work moving, identify friction points and find practical solutions. From content production to campaign coordination and team training, I help people share information and turn plans into action.
- 03
Marketing
I help businesses turn their positioning into messaging, campaigns, content and websites. My work connects planning with production, from refining a brief and coordinating content to creating digital and print assets. Design is part of that process, helping carry a clear idea through to the finished work.
- 04
AI Workflows
I use AI to build and test practical tools, including a personal task dashboard, interactive planning tools and sample briefing formats. For a business, these approaches could turn research into decision briefs, support recurring updates and reporting, and make priorities, task ownership and handoffs easier to follow.
Business Experience
- 01NOMINISMarketing, Business Development & OperationsOct 2025 – May 2026
I took on day-to-day marketing ownership, developing messaging for ideal customer profiles, branding and marketing plans. Competitor research and market mapping helped clarify the landscape and inform outreach guides and reports.
I worked with developers on platform messaging and coordinated campaigns and outreach with the content lead. I also established a multimedia content pipeline and channels for teams to communicate and share data, connecting news graphics and LinkedIn scheduling with sales outreach planning and supporting events.
- 02Twine SecurityMarketing & OperationsMar 2025 – Sep 2025
I produced video and social content, designed campaign and brand assets, and created merchandise and giveaways for launches and events. Alongside content production, I supported media outreach, day-to-day operations, conference preparation and event booths.
I researched competitors and industry trends and built a competitor analysis framework to help the team understand market positioning. I was part of the team that grew Twine’s LinkedIn following by approximately 3,800 followers.
- 03AppleCustomer Experience, Technical Support & TrainingNov 2014 – Jun 2023
At Apple, I worked as a Specialist, Genius, Lead Trainer and B2B Training & Design Coordinator. My work covered retail sales and customer service, technical support and hardware repairs, employee onboarding and training, and training design and delivery for telecommunications, wholesale and retail partners. Across these roles, I helped customers find solutions and employees and partners build practical product knowledge.
Personal Collection
Beyond the Brief.
Photography, art and things I make for myself.
Explore the Collection →
Let’s Talk.
Have a business challenge or a good idea that needs moving forward?