Experience
Work That Had to Ship.
Startups, Apple, clients, and a few things I built for myself.
Case Studies
Selected Projects.
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01
AI Projects Product Owner & Operations Lead 2025 – Present
View project →Tools I conceive, design and run with AI, built for real use: at the start of the day, around the money and at the game table.
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02
Behaiya Creative Director & Digital Lead Jul 2026 – Present
View project →A website, shop and gathering place for Helen, a counsellor and writer, built to invite people in, not sell at them.
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03
Mystic Medicine Creative Director & Digital Lead 2024 – Present
View project →A brand and website for Dr. Alexandra Perel-Winkler’s practice, where medicine meets the mystical.
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04
QiMD Podcast Designer & Producer 2023 – 2025
View project →A health and wellness podcast bridging science and spirituality, hosted by Dr. Alexandra Perel-Winkler and Dr. Tedi Fisher.
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05
Spyhop Design Lead 2023
View project →A private stock tracker designed for judgement, not reaction.
Lead projects
Run, Grow, Train, Automate.
- 01NOMINIS Marketing, Business Development & OperationsOct 2025 – May 2026
Researched competitors and mapped the market, built ICP messaging, worked with developers on in-platform messaging, and linked news graphics and LinkedIn scheduling to sales outreach. By the end I owned day-to-day marketing.
- 02Twine Security Marketing & OperationsMar – Sep 2025
Video and social content, campaign assets, merch and giveaways, media outreach and conference prep. Part of the team that grew LinkedIn by ~3,800 followers.
- 03Apple B2B Training & Design (and the roles before it)2014 – 2023
Designed and ran B2B training for telecom, wholesale and retail partners (engagement up 15%+), onboarded 50+ employees, supported 20+ launches, NPS 95+.