Experience · Website & Brand · 2024–Present
Mystic Medicine
A brand and website for Dr. Alexandra Perel-Winkler’s practice, where medicine meets the mystical.
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My Role
Creative Lead on the Brand and Every Page It Lives On.
Mystic Medicine is Dr. Alexandra Perel-Winkler’s practice: coaching, medical consults, group circles and meditations for people looking for care that bridges science and spirit. I built its identity from the ground up, then designed and built the website it lives on, so the brand reads the same from the logo to the last page.
- Brand identity & logo
- Brand guide
- Website design & build (Wix)
- Page structure & navigation
The Work
Calm on the Surface, Plenty Underneath.
- 01
An Identity with Room to Breathe
A logo suite, monogram and brand pattern, documented in a full brand guide so the practice can stay consistent on its own.
- 02
A Site That Guides, Not Pushes
Ten core pages, from The Experience and Offerings to 1-1 Coaching, the Medical Offering, Resources and FAQ, each leading clearly to the next step.
- 03
Designed for Every Screen
Layouts tuned for desktop, tablet and phone, so the same calm comes through at any size.
Screens
Desktop
Home 
About 
Ignite Your Spark
Tablet
The Experience 
1-1 Coaching 
Moon Circles
Phone
Home 
About 
1-1 Coaching